What is C Language?
C Language, to put it in its most simplest terms, is the language used by "Bots". Bots can be "crawlers" or programs that search your website for information. A good example of this is when you submit your site to a directory, the directory will send a bot to gather things from your site such as a Favicon or your logo. Google uses crawler bots to scan and categorise webpages.
Why is it important to remove C Language from Google Analytics results?
When you remove C Language from your Google Analytics results it will provide a clearer result as to the number of actual visitors to your site. It will also reduce your bounce rate as bots usually have a 100% bounce rate.
A bounce rate is a measurement of the number of people who clicked on your site then discovered that it held the wrong information and then hit back, compared to the the number of people who clicked on your site and found the information they were looking for. For example: a bounce rate of 50% means that 50% of your total sessions or visits are people that have seen your site but did not find what they were looking for and left within a very short time frame. This also means that 50% of your visits are people who found your site interesting and looked into it more.
How do I remove C Language results from Google Analytics to gain clearer information?
It is very easy to remove C language from Google Analytics results.
Log into Google Analytics and have the overview selected (overview is under the audience tab on the far left of the window).
When this is selected you will then need to select the "+Add Segment" button that looks greyed out. This is highlighted below:
When this is selected it will drop down and provide a list of segments. To remove C Language we will need to create a new segment. Select the red button titled "+NEW SEGMENT".
This will make a new list of items drop down below.
Please type in the new name of the Segment in the box below "All Sessions". For example: "C Language Removed".
You will see a number of tabs in the left hand side. Please make sure you have selected "Demographics". Once this has been selected on the right of Demographics there will be "Language".
Select: "does not exactly match" as seen below:
On the right of the drop down box, type in "c" .
Once this has been completed and looks like the following. Click "Save".
The results of Analytics will automatically change to the new segment once "save" has been selected.
To see the comparison between All Sessions (the default) and the newly created segment. Click on the newly created segment and you will be able to click the checkbox "All Sessions". This will display both segments in the data below.
It is good to gauge the number of bots that visit analytics but keep in mind that these should not count to your target market.
I recommend having a play around with Analytic Segments. I find the best method of analysing your local market is by removing C Language visits and visitors from outside of Australia.
I hope that this information is presented in a clear way for you to get the most out of your Google Analytics account.